Phonetronics
Phonetronics is a sustainable AI automation digital marketing agency based in Penarth. Phonetronics specialise in website design, social media marketing, and SEO, and support companies in improving efficiency while working towards Net Zero.
Innovation Net Zero worked with Phonetronics to research their concept of sustainable AI automation for businesses. AI technologies have been identified as an essential tool for reducing the environmental impacts of services. Currently AI represents just 1.4% of the global greenhouse gas emissions associated with information technologies, making it a powerful tool for driving greener business solutions.
The programme supported Phonetronics in developing a business model strategy and future research and development road mapping to refine their concept. They were also linked with potential partnerships for both marketing and further research and development. Innovation Net Zero worked to identify further funding opportunities and enable Phonetronics to develop a funding strategy.
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Phonetronics received mentoring through the programme, gaining support in developing their innovative business model and guidance on optimising energy use with renewable data centres and energy-efficient
hardware. This included refining their Business Model Canvas, conducting competitive analysis, and developing a value proposition to enhance market positioning. Additional support covered financial forecasting, pitch deck creation, and targeted online marketing strategies to strengthen their competitive edge.
Through mentorship and tailored guidance, Phonetronics is now well-positioned for economic growth, leveraging AI-driven sustainability to enhance business performance while reducing environmental impact.
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