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Raising investment

Pre-Seed, Seed, and Series A Funding

The financial support you receive in the early stages of your business pre-seed, seed, and Series A funding each serves to accelerate your idea towards reality, albeit at different stages and with different objectives.

Pre-seed funding provides entrepreneurs with the initial capital they need to kickstart the early stages of their business. This initial injection of capital is primarily used to transform a concept into a product or service that is ready for the market. This initial financing phase prepares entrepreneurs for feasibility studies, development of a Minimum Viable Product, market research and, in some cases, core team development.

Seed investment is designated for MVP development and market testing, expanding operations, and hiring key personnel. It is often larger than pre-seed capital. Early-stage finance specialists such as venture capitalists and angel investors often fund this stage.

The goals of series A funding, on the other hand, are expansion and optimisation. Once your startup has demonstrated a proven product-market fit and a degree of traction, Series A funds are employed to refine your business model, boost your user base, and begin scaling more assertively. Typically, venture capital companies provide the funding for this round, and the investment amount is significantly higher than in the pre-seed or seed phases.

Each of these funding stages, however different from each other, has a valuable role to play in the development of your company.

Pre-Seed Funding Readiness

The first critical stage to raising pre-seed funding involves examining your businesses readiness for investment. This means having a solid business idea, a clear understanding of your target market, a business plan or an early-stage prototype. Keep in mind that investors are not just interested in capital infusion, but in the promise of potential, a unique value proposition, and a compelling vision. They often measure this potential in the founder's motivation, expertise, and commitment to the venture. Pre-seed funding isn't just about a cash injection it’s also a strategic alignment of your businesses mission with a shared vision for growth and success.

Pre-Seed Funding Strategy

It is important to develop a pre-seed funding strategy, and there are important stages in maximising your chances in securing investment.

  1. Establish your business goals and milestones: Clearly defining your business objectives and key milestones is crucial. These goals, whether it's developing a minimum viable product (MVP), acquiring a certain number of users, or hitting the break-even point, illustrate your vision and the roadmap to achieve it.

  2. Conduct market research: Understanding the market, your target customers, and your competition is critical. Detailed market research not only validates your product's demand but also shapes your business model and helps pinpoint key differentiators.

  3. Identify potential investors and partners: Not all investors are made equal. Your strategy should include identifying the right financial partners that align with your business niche, resonate with your vision, and provide more than just cash funding.

  4. Create a compelling pitch deck: The story of your business is summarised in your pitch deck. It should effectively articulate your business idea, market research findings, team strengths, and financial projections, so it appeals to potential investors.


Innovation Net Zero can provide free support to create compelling Business Plans & "Pitch Decks" to help maximise your potential with investors. We can also identify and help connect you with active business angels, private equity and others.

If you're a forward-thinking business with an innovative net zero or circular solution and are seeking investment contact us to see how we can support you.

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